In today’s digital-first world, having a responsive, fast, and SEO-optimized website is no longer optional—it’s essential. When America Rewind, a trusted leader in industrial electric motor rewinding, approached us at Amodkhandigital, their mission was clear: develop a clean, professional, and performance-driven website that would reinforce their brand credibility and attract industrial clients.
With years of experience in WordPress development and a strong preference for lightweight, scalable frameworks, I knew that the GeneratePress theme and GenerateBlocks builder would be the perfect foundation for this project. Combined with performance and SEO plugins like WP Rocket and Rank Math, I delivered a high-performance website that ranks well and converts visitors into leads.
About the Client
America Rewind is an industrial motor repair and rewinding company based in the USA. With years of experience in the electrical repair industry, they offer specialized services for AC/DC motor rewinding, generator repair, and custom coil manufacturing. Their clientele includes manufacturing plants, municipal utilities, and other heavy industries.
Before our engagement, America Rewind had no digital presence or had an outdated website that failed to showcase their technical capabilities or attract quality leads. The project aimed to transform their digital identity and position them as a trustworthy leader in their niche.
Project Scope
As the founder and lead developer at Amodkhandigital, I took a full-scope development approach, which included:
- Initial Discovery & Strategy Sessions
- Branding Integration
- UI/UX Design Planning
- Custom WordPress Development
- Performance Optimization
- On-page SEO Setup
- Mobile Responsiveness
- Post-launch Training & Support
Our goal was to build a high-performing, visually clean website that reflects industrial professionalism while maintaining ease of use for both visitors and administrators.
Planning & Research
The planning phase was crucial. I began by understanding the client’s services, target audience, and competitors. We analyzed the local and national competitors to determine key content areas and functionality, including:
- Quick contact access
- Clear service breakdown
- Trust-building visuals
- Mobile-first layout
- SEO-ready architecture
I also collaborated closely with the client to ensure technical terms and service descriptions were accurate, easy to understand, and persuasive.
Development Stack
I chose a tech stack that prioritized speed, SEO, and flexibility:
- Theme: GeneratePress (Premium)
- Page Builder: GenerateBlocks
- Caching & Performance: WP Rocket
- SEO Management: Rank Math
- CMS: WordPress
Why GeneratePress + GenerateBlocks?
As a seasoned WordPress developer, I prefer GeneratePress and GenerateBlocks for several reasons:
- Lightweight Framework: The combined footprint is minimal, ensuring fast page load.
- Accessibility-Ready: Built-in compliance with accessibility standards.
- Design Flexibility: Full control over every element—grid, spacing, typography, and responsiveness.
- No Bloat: Unlike other bloated page builders, GenerateBlocks allows full customization without unnecessary code.
Every design decision was made with performance in mind, ensuring the website not only looks good but performs exceptionally.
Branding and Visual Identity
Working under the Amodkhandigital umbrella, branding was handled with utmost care:
- Color Scheme: A professional industrial palette with dark blues and grays, symbolizing strength, reliability, and technical expertise.
- Typography: Clean, modern sans-serif fonts for easy readability and a technical tone.
- Imagery: I sourced and optimized images of motor coils, rewinding processes, and equipment to align with the brand’s service offerings.
All design elements work together to reflect the brand’s promise: professional-grade service, delivered with precision.
Key Features Developed
- Hero Section with Strong CTA
A bold, visually striking hero with a clear value proposition and contact button for immediate conversion. - Service Overview Section
Dynamic layout built with GenerateBlocks’ container and grid structure to neatly display the main services with icons and call-to-actions. - Before & After Showcase
Highlighting the craftsmanship of the rewinding process was essential. A visual comparison section was added using block visibility controls and responsive grid styling. - Contact & Quote Form
Built using native WPForms and styled with GenerateBlocks to match the rest of the theme. - Mobile-Optimized Menus and Layouts
Fully responsive menus and collapsible service sections for mobile users.
Performance Optimization
Performance was a top priority. I implemented the following:
- WP Rocket Configuration:
- Page caching
- Delay JS execution
- Lazy loading of images and iframes
- GZIP compression
- Optimized Assets:
- Only essential scripts and styles are loaded per page
- Used SVGs and WebP images for lightweight assets
- Google Fonts self-hosted for faster load
Result:
The site achieved 90+ scores on Google PageSpeed Insights (desktop) and loads under 2 seconds across most devices.
SEO Strategy with Rank Math
I integrated Rank Math SEO for full control over on-page SEO. Actions taken:
- Optimized title tags and meta descriptions for all pages
- Implemented schema markup for local business and services
- Created SEO-friendly URL structure
- Set up XML sitemaps and connected to Google Search Console
- Added alt text to all images and linked service keywords
This helped America Rewind index quickly and start ranking for terms like “motor rewinding services USA” and “industrial motor repair”.
Results & Impact
Since launch, America Rewind has seen:
- 40% increase in quote requests
- Significant rise in organic impressions and clicks
- Positive client feedback on usability and design
- Faster response time for service inquiries
As a digital partner, Amodkhandigital continues to monitor performance and provide support for future updates and SEO growth.
Post-Launch Support & Training
I provided a tailored training session to help the client:
- Add or edit service pages
- Manage inquiries and form submissions
- Understand basic SEO updates
- Use WP Rocket’s cache clearing if needed
This ensures long-term site sustainability even without constant developer input.
Conclusion
This project was a perfect example of how a performance-driven development stack like GeneratePress + GenerateBlocks, when combined with smart SEO and optimization tools like Rank Math and WP Rocket, can produce a website that’s not only beautiful and fast—but also effective.
At Amodkhandigital, I specialize in helping small to medium businesses build high-performance websites that don’t just sit pretty—they work hard.
If you’re a business looking to elevate your web presence with custom WordPress development, let’s talk:
👉 Visit Amodkhandigital.com
